A new report finds that brands that use design technology such as ad design software and mobile apps are more likely to have higher revenue growth than those that do not.
The study by market research firm BrandWatch found that advertising software companies were more likely than designers to report higher revenue in 2014.
According to the study, ad design was the most valuable software used in the world in 2014 and accounted for a third of global revenue in 2015.
Ads were used by nearly half of all online marketers, and are among the most popular paid media, according to the report.
A report by Google, the world’s largest search engine, earlier this year found that the average company spent about $10 million on ads in 2015, compared to $7.5 billion in 2013.
BrandWatch’s study found that nearly half (46%) of online ad sales were driven by digital advertising, which accounted for 37% of total online ad revenue in 2019.
“A brand’s marketing and digital strategy will be the most important factor to success for any new product, so we think this is an opportunity for brands to be more innovative and creative,” BrandWatch founder, Daniel Kriz, told The Wall St Journal.
With more people using mobile apps than ever before, many brands are also moving to create personalized, mobile-first campaigns that combine social media marketing with the traditional marketing efforts of traditional media.
But, the report found that ad design still has a way to go before it can be considered a full-fledged technology.
In order to be considered as a full tech company, brands must make at least one digital ad campaign a year, which the study says is still “far too small to justify the expense.”
However, the company’s report also found that some of the top-earning brands in the industry, including Google, Microsoft, and Microsoft Bing, are still investing heavily in digital advertising in order to drive revenue.