The world’s most influential advertising design program is coming under fire after a new study found the effectiveness of ads has slipped behind that of online campaigns.
Adobe and other companies are under increasing pressure to improve ad design and content for their websites and apps, and to attract and retain users.
However, the industry is not fully on board with these efforts.
The study, conducted by AdAge and the advertising industry’s biggest group, the Association of National Advertisers, found that advertising revenue has stagnated and is not growing faster than other industries.
Advertising revenue has slowed to about $9.2 billion in 2017, down from $12.6 billion in 2016, according to Adobe.
The company says this represents an 8.5 percent decline since 2014, but the decline has been particularly steep for the most lucrative categories of video, radio, and print.
“Advertising revenues are a function of the quality of our content, and the ability of advertisers to deliver great content to their target audiences,” Adobe said in a statement.
“While we remain focused on increasing the quality and quality of all of our ads, we must do so in a way that doesn’t undermine the value of our products and services.
We will continue to focus on delivering exceptional ads, in order to remain relevant in a changing digital marketplace.”
The study found that ad revenues are now declining more quickly than those generated by other major industries.
The study found a sharp drop in revenue from television ads between 2013 and 2017.
Advertiser revenue from radio ads fell about 60 percent between 2013-2017, while digital advertising revenues fell by 25 percent.
Advertisers are not the only ones who are struggling to compete with ad dollars.
Amazon, which has seen its ad revenue fall from $24 billion in 2012 to about half that in 2017 (before a major acquisition), has been spending heavily to attract new advertisers and boost its image as a destination for shopping.
Amazon has been making a series of new efforts to attract more consumers.
Amazon is using video advertising to build up its Prime Now video-on-demand service.
It is also developing its own ads.
The service is free for new Prime members, and its ads are free for existing Prime members.
Amazon said in February that Prime Now would cost $99 per year, up from $79.99.
The company said Prime Now will be available to customers in more than 100 countries and offer a variety of products and deals.
The Prime Now service also includes a range of other services including Prime Air, Prime Music, and Prime Video.
Amazon is now making its advertising products available for purchase on its website.
The new ad ads feature Amazon’s logo and a bar with the company’s name.
It includes a variety for people and brands, including a “Buy” button for Prime members who have paid for the service.
The ads feature a bar labeled with Amazon’s brand name.
Amazon’s Prime ad campaigns will also feature a logo and text that reads, “Buy Amazon.com,” and “Get Prime.com.”
Amazon is also promoting Prime Video, which is a video streaming service that offers movies, TV shows, and other content.
Amazon says Prime Video will cost $15 per month and offers a range for movies, music, and video games.
The ad campaigns also feature Amazon-branded ads, which are designed to appeal to viewers who have a similar interest in Prime and are more likely to shop for products or services from Amazon.
The ads feature an Amazon logo, a red bar, and a black arrow that indicates the number of purchases from Prime members that are being made.
AdWeek said the ad campaigns are aimed at a broader audience, which it said includes those who use the website more than 30 days a month.
The site is used by about 1 million people each month, AdWeek said.
Adweek also noted that the ads are designed so that they are less attractive to people who are less likely to purchase from a company like Amazon, or who are more interested in Prime.
It noted that more than half of Amazon’s online shoppers do not use Prime.
“While the ads may not be as eye-catching as they may seem, the ads’ placement and their content provide a strong indication that the company is targeting a targeted audience,” AdWeek wrote.
“Given that the ad network has made the content and the ads available to more than 1 million new Prime customers, we believe that the Amazon ads are likely the most effective ads in the Amazon Prime ad network.”
AdWeek noted that Amazon has already launched ads for its own Prime video service, and that Prime members can now watch more than a dozen videos per day from the company.
The results from the new study, which was commissioned by the advertising group, are a reminder that the industry has to do more to make its products and ads relevant and enticing.
“The new study confirms that our current advertising structure, particularly as it pertains to digital advertising, is not providing advertisers with the best opportunities for growth