The beauty of a successful ad campaign can be found in the way it is presented, according to an ad agency that’s been helping clients create the perfect ad for each audience.
The ad agency, which has been featured in the New York Times, Washington Post, and GQ, said the artistry of the design and storytelling of the ads can be as important as the content.
“I’ve been working with clients who are so focused on the content that they don’t care what’s happening on the page, which is a huge challenge in the advertising space,” said Adrienne DeFranco, senior creative director at the agency.
That’s it.’ “
If they were just going to put a photo on a wall, they’d be like, ‘That’s it.
But if they were to create an ad that tells a story that resonates with their audience, that’s really powerful,” she added. “
And then they’d never use the ad again.
But if they were to create an ad that tells a story that resonates with their audience, that’s really powerful,” she added.
The agency’s ad-creating process includes developing an ad-story and figuring out the best way to display it on the web.
“A great ad story is going to tell a story in a way that you think the audience is going,” said DeFrancos, who is based in New York City.
The process begins with figuring out what the audience wants to see.
“We can use the Web’s built-in visual search, and it will tell us what people want to see,” she said.
For example, an ad might show an old man in a black suit sitting in a park, with a flower hanging from his collarbone.
“That’s really the point of the ad,” DeFranos said.
“It’s going to make them feel like they are looking at something that’s not really about them, that they can relate to.
And so it’s a really strong story.”
In some cases, the ad might even show a familiar face.
“You can make a very subtle connection, like, this is the man you know from high school,” DeFrancos said, “and you can tell that he’s an old friend of yours, and you can even tell that the old man is your friend because he’s wearing the same clothes.”
Then, the agency will create a photo that evokes the feeling of an old, familiar face that resonated with the audience, but with an entirely new angle.
For a story like this, she said, you might need to look at how your audience will react to that photo and make the photo feel different from the one before.
“Sometimes you’ll need to show a different angle,” she explained.
“When you do that, the audience will notice it differently, and then it becomes a lot more compelling.”
To find out more about how to create a beautiful ad story, watch the video above.
And check out some of the most beautiful ads on the Web.