Game of Thrones returns to Ireland for its seventh season next week.
Irish television stations are broadcasting the series as part of a global ad campaign that will run across the country from next Monday.
The HBO Ireland channel has launched an interactive campaign with the slogan ‘Game on’.
This will be followed by a live broadcast of the show on Sunday morning on Sunday at 7.45am.
There are also plans to broadcast a live event featuring a performance by Dublin singer-songwriter The R&R Kids, and a series of events around the country.
In Dublin, there will be an event on Saturday evening to mark the 50th anniversary of The R &r Kids, when the group will be performing their own rendition of The Lion and the Rose.
Elsewhere, a special event will be held at the National Theatre at 9.30am on Saturday to mark The R and r&=r Kids anniversary.
At 11am on Sunday, Dublin will be the home of a live music performance by R&am=m artist and former Game of Throne cast member The Weeknd.
A number of Irish festivals will also take part in the campaign.
In Cork, the Festival of Music will feature performances from a range of local and international acts.
At 1pm on Sunday in Dublin, the Grand Theatre will host a performance from local indie rock band, The Muddy Waters.
At 5pm on Saturday in the city’s city centre, a performance of Irish classical music will be performed by the Bitter End Choir, while at 7pm on Tuesday, the Beady Eye Jazz Festival will play a special concert.
At 9pm on Monday, a dance performance by local jazz musicians will take place at the Waterfront.
There will be a special appearance by the singer-poet, Dublin native, The Weekend at the Cenotaph on Monday.
Irish fans can also watch the series on the Irish Broadcasting Corporation’s digital streaming platform.
A special ‘Game in the Thrones’ digital episode of ‘Game’ will be available on HBO Ireland for viewers to download from Saturday at 12.30pm.
The series, which is a continuation of HBO’s original Game of Hearts, was first broadcast in 2010.
In 2017, the series was renewed for a sixth series.