The BBC’s advertising department has come up with a series of simple tips for designers who want to create ads that are as relevant to their audiences as possible.
Here are some of the best and most creative ways to incorporate your brand’s unique brand message into your ads.1.
Use your audience as a starting point to find your audience2.
Use a visual language of your own to create a unique identity for your brand3.
Use the audience as your starting point for an ad4.
Use visual language and visuals to enhance the experience5.
Use language to convey your message to a broad audience, or even to a specific audience6.
Use social media to amplify your message and get a reaction from your audience7.
Use an interactive element to engage with your audience8.
Use visuals to show your message on a larger scale9.
Use emoticons to create memorable images10.
Use sound to amplify the messageYou can see more of our Advertising Standards for Advertising series here